Video: Southwest Airlines unveils new livery and branding

Related Articles

Alaska Airlines adds domestic routes

June 10, 2016

Alaska Airlines and Japan Airlines to codeshare

May 16, 2016

Air Canada receives its first Boeing 787 Dreamliner

May 20, 2014

Southwest Airlines, one of the largest low fare carriers in the world, has unveiled a new branding for the airline including a new livery, new logo, and new colour scheme. The new branding called ‘Heart One’.

You can read more about ‘Heart One’ at the Southwest Heart micro-site the airline has created.

The detailed media release in PDF form can be downloaded here. The Heat Q&A FAQ in Microsoft Word docx format can be downloaded here.

Video of painting the new Southwest Heart livery

[bsu_youtube_advanced url=”https://www.youtube.com/watch?v=JzKckUmy1Ho” width=”640″ height=”360″ controls=”alt” autohide=”yes” showinfo=”no” rel=”no” modestbranding=”yes” theme=”light” https=”yes”]

Also enjoy SWA’s commercial celebrating their livery.
[bsu_youtube_advanced url=”http://www.youtube.com/watch?v=y4j1mV5e-6A” width=”640″ height=”360″ controls=”alt” autohide=”yes” showinfo=”no” rel=”no” modestbranding=”yes” theme=”light”]

What do you think about the new livery? Share you thoughts via a comment.