Videos: Emirates promotes its multi-lingual crew with colloquial idioms videos

February 18, 2013 Comments Off on Videos: Emirates promotes its multi-lingual crew with colloquial idioms videos 273 Views

by Devesh Agarwal

“You are the cat’s whiskers” is an English idiom meaning “you are perfect” or “you are someone special”.

These are just some of the 29 colloquial idioms Dubai-based Emirates airline is advertising to showcase its global network and multi-lingual and multi-ethnic crew. Watch the videos below, and remember, if you want to romance an Italian Madonna, tell her “She is as beautiful as the sun”, and if she is Korean you compare her to a flower.

About Devesh Agarwal

A electronics and automotive product management, marketing and branding expert, he was awarded a silver medal at the Lockheed Martin innovation competition 2010. He is ranked 6th on Mashable's list of aviation pros on Twitter and in addition to Bangalore Aviation, he has contributed to leading publications like Aviation Week, Conde Nast Traveller India, The Economic Times, and The Mint (a Wall Street Journal content partner). He remains a frequent flier and shares the good, the bad, and the ugly about the Indian aviation industry without fear or favour.

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