Daily Archives: August 11, 2016

Video: How Emirates builds its brand through sports

Emirates cabin crew at the Madrid VIP lounge. Airline photo.

Sports fans are some of the most passionate people on earth, be it soccer around the world, baseball in the United States, or cricket in India. Cities around the world wear a deserted look whenever a match is played. Players are treated as demi-gods. The collective spirits of a nation rise and fall with the success or failure of their …

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