Notice: Function _load_textdomain_just_in_time was called incorrectly. Translation loading for the better-wp-security domain was triggered too early. This is usually an indicator for some code in the plugin or theme running too early. Translations should be loaded at the init action or later. Please see Debugging in WordPress for more information. (This message was added in version 6.7.0.) in /var/www/wp-includes/functions.php on line 6114
Spicejet’s new TV commercials promote hot food and SpiceMAX service – Bangalore Aviation
SpiceJet Boeing 737-800 VT-SPJ. Photo copyright Devesh Agarwal.
SpiceJet Boeing 737-800 VT-SPJ. Photo copyright Devesh Agarwal.

Spicejet’s new TV commercials promote hot food and SpiceMAX service

July 11, 2016 2 Comments 626 Views

Budget carrier Spicejet is preparing to launch a fresh television advertising initiative focussed on their hot food and premium economy type SpiceMAX service. Arch rival IndiGo does not provide hot meals on board its flights, nor does it offer a service comparable to SpiceMAX.

The TV commercials focus on the additional leg room offered, hot meals, eliminating queues, using daily life situations dosed with a dash of humour

Karan Shetty directed these commercials, conceived and created by Fingerprint Films.

Spicejet TVC videos – SpiceMAX


Spicejet TVC videos – hot meals


Share your thoughts on these commercials via a comment.

About Devesh Agarwal

A electronics and automotive product management, marketing and branding expert, he was awarded a silver medal at the Lockheed Martin innovation competition 2010. He is ranked 6th on Mashable's list of aviation pros on Twitter and in addition to Bangalore Aviation, he has contributed to leading publications like Aviation Week, Conde Nast Traveller India, The Economic Times, and The Mint (a Wall Street Journal content partner). He remains a frequent flier and shares the good, the bad, and the ugly about the Indian aviation industry without fear or favour.

Check Also

Analysis: Are the SpiceJet Q2FY20 results being underplayed?

SpiceJet, now India’s second-largest domestic airline, reported its second-quarter results of the fiscal year 2019-2020 …

2 comments

  1. Parimal
    July 16, 2016 at 22:15

    Restaurant ad, the last one was amazing !
    Men will be men 😛

  2. Parimal
    July 16, 2016 at 22:15

    Restaurant ad, the last one was amazing !
    Men will be men 😛

+OK
+OK