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Budget carrier Spicejet is preparing to launch a fresh television advertising initiative focussed on their hot food and premium economy type SpiceMAX service. Arch rival IndiGo does not provide hot meals on board its flights, nor does it offer a service comparable to SpiceMAX. The TV commercials focus on the additional leg room offered, hot meals, eliminating queues, using daily …
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Airlines in India are partnering with famous food brands to leverage their ‘star power’ in an effort to woo passengers. The partnerships are with both home grown and glocal (global brands operating locally) brands. Last month, India’s largest private airline Jet Airways, announced a partnership to serve Subway sandwiches and Krispy Kreme doughnuts on board its flights. A week back, low-fare carrier …
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Bangalore Aviation News, Reviews, Analysis and opinions of Indian Aviation