Vistara to serve Starbucks coffee on board its flights

June 28, 2016 1 Comment 288 Views

The Tata-Singapore Airlines branded Vistara will serve Starbucks coffee on-board its flights from later this year. As a coffee lover, I look forward some decent coffee aboard an Indian carrier. The world famous brand though will be limited to the business and premium economy class sections.

Global agreement between Tatas and Starbucks

The move is part of a significant agreement between the Tatas and Starbucks at a global level. Starbucks will promote an Indian single original coffee from the Tatas in the United States. Starbucks will offer the Tata’s ‘Himalayan’ brand drinking water at its stores in Asia Pacific starting with Singapore. The Indian joint venture between the two companies will bring to India, the speciality Teavana teas, owned by Starbucks. Read more about the agreement.

About Devesh Agarwal

A electronics and automotive product management, marketing and branding expert, he was awarded a silver medal at the Lockheed Martin innovation competition 2010. He is ranked 6th on Mashable's list of aviation pros on Twitter and in addition to Bangalore Aviation, he has contributed to leading publications like Aviation Week, Conde Nast Traveller India, The Economic Times, and The Mint (a Wall Street Journal content partner). He remains a frequent flier and shares the good, the bad, and the ugly about the Indian aviation industry without fear or favour.

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One comment

  1. Parimal
    July 2, 2016 at 17:06

    Wonderful. Appreciate this since they have offered this for Premium Economy as well.
    Hope they don’t hike fares due to this though !

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