Daily Archives: August 12, 2014

Tata-SIA airlines unveils its brand Vistara – an analysis

The Tata-SIA Airlines Ltd. (TSAL), the 51:49 joint venture between the Tatas and Singapore Airlines officially unveiled Vistara as its airline brand yesterday. Drawn from the Sanskrit word Vistaar which means limitless expanse. The logo is derived from a ‘yantra’, a perfect mathematical form that reflects the unbounded universe. Its fluid interconnecting lines reflect the seamless experience the airline wants …

Read More »
+OK