A detailed behind the scene insight on the making of the Jet Etihad deal

November 15, 2013 Comments Off on A detailed behind the scene insight on the making of the Jet Etihad deal 219 Views

by Devesh Agarwal

The aviation enthusiast community may not have too much respect for The Economic Times newspaper when it comes to technical accuracy when reporting aviation related stories, but hats off to a great article that goes in to the depths on how the deal for a 24% stake by Etihad Airways in Jet Airways was negotiated and struck.

The article goes behind the scenes, giving insight in to the motivations, events, players, and tactics involved in the negotiations. A definitely must read.

One crucial observation, Jet Airways first met Etihad in June 2012, a full three months before the government announced the new liberalised policy of allowing foreign airlines to invest in Indian carriers. Quite clearly, Mr. Naresh Goyal’s connections served him well.

Read the article here.

About Devesh Agarwal

A electronics and automotive product management, marketing and branding expert, he was awarded a silver medal at the Lockheed Martin innovation competition 2010. He is ranked 6th on Mashable's list of aviation pros on Twitter and in addition to Bangalore Aviation, he has contributed to leading publications like Aviation Week, Conde Nast Traveller India, The Economic Times, and The Mint (a Wall Street Journal content partner). He remains a frequent flier and shares the good, the bad, and the ugly about the Indian aviation industry without fear or favour.

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