Amadeus enhances selling opportunities for hoteliers and travel agencies

Amadeus, a leading technology partner for the global travel industry, announced the launch of the Amadeus Hotels Select web portal that allows hoteliers to promote their deals and offers directly to travel agents in Asia Pacific.

For the first time, Amadeus travel agents will benefit from access to exclusive hotel rates and special offers from over 1,100 hotels worldwide in just a few clicks with Amadeus Hotels Select. By consolidating all the latest hotel promotional content on a single online platform, this will allow increased efficiency for travel agents, reducing the time needed for them to sieve through extensive data.

Kartikeya Tripathi, Head of Hotel Distribution, Amadeus Asia Pacific, said:
Global Distribution System (GDS). This means that travel agents not only have instant visibility on promotional offers and deals, but with a single click of a button, can book the hotels. Travel agents will be able to improve customer service by offering better deals faster, customised to the traveller’s needs.

“This win-win situation offers enhanced selling opportunities for both parties, bringing our hotel partners closer to our travel agency customers. Participating hoteliers can now highlight their best and latest offers instantly to a wide network of travel agents. This allows them the much needed agility and flexibility to communicate special offers.”

Real-time online access is vital in today’s landscape, as travellers are increasingly comparing travel agency offers with options from consumer websites and reviews.  Amadeus’ second Asia Pacific hotel distribution survey, which examined the views of more than 1,000 travel agents in Asia Pacific, said that today 62 per cent of travellers conduct price comparisons compared to 48 per cent in 2010.