Video: American Airlines unveils new livery and branding. Go behind the scenes.

January 18, 2013 Comments Off on Video: American Airlines unveils new livery and branding. Go behind the scenes. 180 Views

Dallas Fort Worth based American Airlines has unveiled a new livery and branding. In these two videos you can see a CGI simulation of the new livery on the airline’s flagship Boeing 777-300ER.

Also go behind the scenes in a video on how the new branding and logos were created.



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About Devesh Agarwal

A electronics and automotive product management, marketing and branding expert, he was awarded a silver medal at the Lockheed Martin innovation competition 2010. He is ranked 6th on Mashable's list of aviation pros on Twitter and in addition to Bangalore Aviation, he has contributed to leading publications like Aviation Week, Conde Nast Traveller India, The Economic Times, and The Mint (a Wall Street Journal content partner). He remains a frequent flier and shares the good, the bad, and the ugly about the Indian aviation industry without fear or favour.

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