More information from American Airlines on their recent rebranding

Following American Airlines’ announcement of a new livery and logo lost week, Bangalore Aviation contacted their PR department with a few questions about the driving factors behind the various brand decisions. Find our questions and the responses with American’s spokesperson(s) below:

1)  Why was the Double A logo that has graced the tail of Americans planes for more more than 30 years not used in the new scheme?

The stripes flying proudly on our tail are a bold symbol of our origin and our name, reflecting the spirit of modern America:  innovative, progressive, and open to the world. It is inspired by our proud heritage and by what we make possible as a company.

2)  What is the re-branding meant to communicate about the new American?

Our new logo and livery symbolize our passion for progress and the soaring spirit that is uniquely American. As one of a few truly iconic American brands, we take great care in updating our new look with great focus and respect to our name, American. Our new logo is a refreshing update to the core icon of our company – the eagle.  Our new eagle — or Flight Symbol – represents the soaring spirit and passion of our people to always move forward.  Our new logo incorporates the symbols and colors people have come to associate with American Airlines – the eagle, the star, the “A,” and red, white and blue – yet it is contemporary and clean. 

3) How will the new branding be integrated into the in-flight experience at American?

The process of changing our look will take time.  Some digital updates – like the look of our self-service machines and AA.com – have already begun, and will conclude with final details right away. Others, like our airport signage and plane livery, will take longer, up to several years, given the size and reach of our network.

As we prepare for the first two 777-300ER aircraft to enter service in just a matter of weeks, customers will see those aircraft flying in the new livery. As we take delivery of new aircraft, update additional digital assets and begin updating our terminals, customers will start to see more and more of the new look.