JetLite, the former Air Sahara and now wholly owned subsidiary of Jet Airways India Ltd, has unveiled a new uniform for its staff as the airline commences a strategy of brand enhancement. Unlike the very modern and western look projected by the cabin crew uniforms of parent Jet Airways, the new blue and white uniforms of JetLite, with their embroidered …

Virgin Atlantic Airways recently unveiled a new aircraft livery and brand identity for the airline. The new design which will be applied progressively to all of the company’s 38 aircraft, was showcased on one of Virgin Atlantic’s Boeing 747-400 aircraft G-VROC named Mustang Sally. The carrier last had a makeover in 2005.The Virgin Atlantic name, previously on the front end …