Video: Indigo’s catchy “on time” TV advertisement

July 16, 2010 Comments Off on Video: Indigo’s catchy “on time” TV advertisement 228 Views

Delhi based value carrier IndiGo is known for its catchy advertising. With very little product differentiation between all the value carriers, on-time performance is a major draw for passengers.

Playing to its strengths IndiGo has been advertising its industry leading on-time performance across TV channels in India, with this spiffy advertisement.



What are your views on this ad ?

About Devesh Agarwal

A electronics and automotive product management, marketing and branding expert, he was awarded a silver medal at the Lockheed Martin innovation competition 2010. He is ranked 6th on Mashable's list of aviation pros on Twitter and in addition to Bangalore Aviation, he has contributed to leading publications like Aviation Week, Conde Nast Traveller India, The Economic Times, and The Mint (a Wall Street Journal content partner). He remains a frequent flier and shares the good, the bad, and the ugly about the Indian aviation industry without fear or favour.

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