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January 7, 2009 – Bangalore Aviation

Daily Archives: January 7, 2009

Airlines need to build strong digital brands to survive the recession in 2009

January 7, 2009 Comments Off on Airlines need to build strong digital brands to survive the recession in 2009

In my first post of the year, I had collated predictions from industry experts for the future of the airline industry in 2009. Here’s my own analysis on the current situation, and I feel, among other things, 2009 presents an opportunity for airlines to tap on technology to build stronger brands. Allen Adamson, MD of Landor Associates, made a statement …

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